bswing is a strategic design consultancy that helps companies get to the future faster. We partner with clients to truly understand customers and transform the marketplace.

Prime Therapeutics Member Experience

Helping consumers understand medicine cost as a part of selecting insurance.

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Whole View Diagram

Whole View

Patrick Whitney
Dean of IIT Institute of Design
Tuesday, May 5, 2015 5pm - 7pm

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We think strategically about how to go to market and where you can win. We do rapid prototyping and user validation to prove concepts quickly. We align cultures and increase momentum. We implement tech stacks that work. We help your team press play.


  • Customer Insights
  • Experience Design
  • Product Strategy
  • Bootcamps
  • Rapid Prototying
  • Product Storytelling
  • Program Management
  • Technology Development