The experience of obtaining healthcare is a uniquely vulnerable one. Every step of the process can be lined with confusion and barriers – especially for those with moderate-to-high care needs. Understanding the difference in plan benefits, medicine costs, and where to receive care only add to the stress of living with a condition.
Prime Therapeutics, a pharmaceutical benefits provider, approached bswing to help them create an empathetic onboarding experience that would break down stressful triggers into a simplified self-service process. Through a series of CoCreate workshops and detailed design sprints, we moved quickly from concept to prototype — allowing us to test concepts with end-users and hone each facet of the user experience to be fast, secure, and without all of the stress.