MN Energy Challenge
Inspiring energy conservation.
bswing worked with CEE, Center for Energy and Environment, to transform a grassroots initiative into a targeted effort to change how Minnesotans think about and consume energy.
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The Minnesota Energy Challenge provides in-depth guides to energy efficiency and conservation actions, as well as practical information about cost and savings. Members can join teams for their city, business, congregation, school, neighborhood, and other community organizations and use the Energy Challenge to track their group savings. bswing redesigned "The Challenge" from the ground up.
Making the challenge fun and accessible.
The goal of the brand identity design was to create a personality that was engaging for people who may not typically consider themselves “green.”
bswing designed and produced an animated video to help promote the challenge.
The action guide provides a simple way for participants to find energy saving actions that fit their livestyles.
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The website allows participants to create their own personal energy challenge by adding actions to their profile. Participants can track the impact of their actions through CO2 and dollar savings and compare themselves to others.
Services included:
- Design Research
- Interactive and Product Design
- Brand Identity
- Illustration
- Animation
- Software Engineering